Search Engine Optimization Through Article Syndication

(PRWEB) December 22, 2005 -- Launched in September of 2005, Content Edge is an article directory and syndication service for writers and a content sources for webmasters. Publishing articles on article directory sites is an effective strategy for building relevant back links to your site. Webmasters seeking content, related to their niche market, can download your article and re-publish it on their on their site.

The viral nature of this strategy becomes evident as your article is picked and published on other sites. Each time your article is re-published, this translates into improved page rank, link popularity, and search engine ranking which means more targeted organic traffic flowing to your site.

Reciprocal linking has been used successfully for some time as a linking strategy but recent shifts in search engine algorithms appears to have devalued this method. This has become more evident since the most recent update by Google know as Jagger.

Jim Hedger, a writer for Search Engine News says “Google is judging sites on who they link to along with who links to them. Before the update, a link from your site to an irrelevant site was more a waste of time than a waste of opportunity. Today irrelevant links seem to be both. Google’s desire to offer stable and highly relevant SERPS while preventing outright manipulation of those SERPS was the biggest cause of the shift.”

The importance of implementing a sound linking strategy cannot be over emphasized. Jack Humphrey, author of Power Linking 2005 makes the point, “Links are and always will be the lifeblood of any website. Sticking to a well-planned and constantly implemented linking campaign grounded in proven results, time and again, will always get your business through the massive changes that seem to come and go with the search engines.”

Search engines want to deliver quality content and they want to see relevant links pointing to your site. If you provide both your efforts will be well rewarded with more targeted traffic and a healthier bottom line. On that note, it's better to produce one high quality article and distribute it widely than to write ten articles that offer very little value to the reader.

Content Edge provides you with the means of accomplishing these goals. You provide good quality articles related to the topic of your website, and we provide the means for distribution. Since you publish your articles in categories related to your nice market, you immediately have a relevant link pointing to your site. Now, content seeking webmasters can start spreading it across the Internet. It's a classic win-win strategy.